A Kansas City roofer captures storm-season demand fast
After a rough Missouri storm season, a Kansas City roofer needed to rank fast for repair searches across the Missouri-side metro. We got them ranking before the next wave of demand hit.
The challenge
Missouri’s hail and storm seasons create intense, sudden roofing demand, but the company was not ranking when homeowners searched "roof repair" and "hail damage" after storms.
That demand, and the insurance work that comes with it, was going to competitors who showed up first.
What we did
We moved quickly to build the company’s Map Pack presence and storm-ready service and area pages across the Missouri-side metro, from Independence to Lee’s Summit.
We targeted the storm, hail, and repair terms homeowners use after weather events, ran a reviews workflow, and earned local links, all reported with live URLs.
The results
Within four months the company reached the top 3 for 15 of 21 target keywords across the metro.
Organic leads grew 248%, and the company was positioned to capture demand the moment the next storm season hit, rather than scrambling after.
After a rough Missouri storm season we needed to rank for roof and hail repair fast around Kansas City. They got us into the top 3 for 15 of 21 keywords in four months. The phone has not stopped since.
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