A Springfield personal injury firm goes from page 3 to the top of the market
A Springfield personal injury firm had been stuck on page 3 for over a year. We rebuilt their local footprint and authority and turned search into their top source of cases.
The challenge
The firm had a respectable website but almost no organic visibility. For "personal injury lawyer Springfield MO" and related terms, they sat on page 3, well past where any client looks, generating fewer than 10 case inquiries a month from search.
Their competitors had a head start on reviews and content, and the firm had no clear picture of what its marketing spend was actually producing.
What we did
We started with a free analysis that mapped every practice-area search worth winning in the Springfield market and exactly what it would take to outrank the firms ahead of them.
We rebuilt the site’s practice-area and city pages, fixed technical issues, and optimized the Google Business Profile. Then we ran a steady program of authority content and verifiable link building, reporting every placement with a live URL.
A reviews workflow ran alongside, because in legal the Map Pack and review signals carry enormous weight.
The results
Within six months the firm reached position 2 for its core term and ranked on page one for a cluster of related practice-area searches across Springfield and the Ozarks.
Case inquiries from search climbed from 9 to 44 per month, and search became the firm’s single largest source of new cases.
Because every link and placement was reported with a live URL, the partners could see exactly what their investment was producing.
We were stuck on page 3 for "personal injury lawyer Springfield MO" for over a year. Six months in we hit position 2 and case inquiries went from 9 to 44 a month. The reports show exactly where every link was placed.
Want results like these for your Missouri business?
Start with a free analysis. We will show you where you stand and exactly how we would get you there, with proof.
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